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Our Mission

to guide organizations towards clear strategy, transformative change, and growth that prioritizes people.

About Sayid Consulting

Meet the Team ➝



Our guiding principles for working with social profit organizations


  • Customized Empowerment

    Customized Empowerment

    Our approach is deeply rooted in understanding each client’s goals, challenges, and organizational culture. Our commitment is to create engaging and interactive experiences that facilitate continuous learning and growth for our clients.

  • Quality Driven

    Quality-Driven Expertise

    We employ a blend of diverse methodologies, thorough research, and creative thinking, backed by a rigorous quality assurance process. This ensures that our recommendations are grounded in best practices and data based solutions.

  • Inclusive

    Inclusive Co-Creation

    We believe in the power of collaboration, involving community input and diverse perspectives at every stage of planning. This fosters a unified and committed effort, leading to change that is meaningful and impactful.



Manal is a fantastic facilitator! She designs, guides and listens intently throughout the process. And, she brings life and personality to any meeting! I would have no hesitation recommending her for any project – from simple to complex – she is outstanding!

Lorraine-Lafreniere

Lorraine Lafreniere CEO, Coaching Association of Canada

It was a pleasure to have Manal guide our team through a Strategic Planning exercise. She made the process fun, engaging and rewarding for all participants. Her calm, honest and creative approach really set the stage for amazing discussions and remarkable idea generation. Manal encouraged all participants to contribute by making our virtual environment a safe space where all members felt welcomed. Strongly recommend Manal for any group facilitation your team may be looking for. Thanks Manal!

Ben Chapdelaine

Ben Chapdelaine McMaster University Associate Director,
Development (Annual Giving)

I had the pleasure of working with Manal for a Professional Development event held virtually for the MPI Toronto Chapter in November of 2020. Manal’s tailored approach to our specific session as well as a willingness to customize her talk so that our attendees could get maximum value from their time, far exceeded our expectations. Manal brings a thoughtful and methodical approach to her work. It is clear she cares deeply for her audiences and this is apparent in both her preparation & execution. I would collaborate with her again in a heartbeat as she was truly a pleasure to work with from start to finish. Thank you, Manal for who you are and for all that you do! You are a gem and anyone would be fortunate to work with you.

Julie Danaylov

Julie Danaylov Co-Founder, Cirque Revolution and Diversity,
Equity & Inclusion Taskforce, MPI Toronto Chapter

Manal was instrumental in working with a group of inner city youth aged 13-19 and accompanying them in the development of a Youth Action Plan for Lowertown. She is calm, clear, organized, flexible, adaptive, intelligent and insightful. She listens, suggests and changes course. Manal knows how to relate to youth, especially those from diverse backgrounds and treat them with the respect they deserve. She is skilled at facilitating and producing reports. She respects deadlines and clearly communicates her plans and progress. It was a pleasure working with Manal!

Matt Beutel

Matt Beutel Executive Director, Lowertown Community Resource Centre
Centre de ressources communautaires de la Basse-Ville

I had the pleasure of working with Manal on a complex organization-wide planning exercise. Manal
brought a human-centred approach to the process that began with understanding the
perspectives of the participants. Through preliminary discussions with every member of the team,
Manal quickly established trust and identified where people views aligned and where opinions
differed.

Manal’s approach is centred in honesty, respect, empathy, and compassion. Manal facilitated our
plenary discussions with a balance of structure and flexibility – easily adapting to the needs of the
moment, giving people space to express their opinions, while remaining focussed on our
overarching objectives and schedule.”

Manal is a true professional and I would welcome the chance to work with her again!

Jeff Meldrum Director of Communications
Canadian Human Right Commission

I recently had the pleasure of working with Manal on internal organizational structure and
communication sessions for Cornerstone Housing for Women. Manal worked with our leadership
team to help us better serve our clients given the significant growth of the organization over the last
three years.

Our team is committed to preserving the values and principles that have guided the organization
for four decades. This includes providing client-centered care, building trust and relationships with
clients, and maintaining a supportive collaborative work environment.

Manal developed and facilitated various workshops with our team to unpack and rebuild the
culture that has made Cornerstone successful as we continue to grow and adapt to the changing
environment. Manal played a critical role in helping the leadership team fill in gaps, reconnect, and
open communication lines across the organization. Trust and open communication were essential
for all to feel comfortable sharing their experiences and developing a roadmap to work better
together over the next four decades.

Manal excelled in leveraging her positive and engaging consulting skills throughout the design and
facilitation of our individual and group sessions. She synthesized the key themes from the session and
offered clear recommendations for the next steps. Manal was welcoming, empathetic, and
compassionate about creating a culture that reflects our passion and mission.

We received positive feedback from participants and our leadership team about Manal’s
consultancy. I would recommend Manal for other organizations going through a change of growth
in staff, mission, and residents.

Amber Bramer, M.A. Director of Development and Communications
Cornerstone Housing for Women

Manal supported CCOC to create their first new Strategic Plan since 2012. Manal brought a
people-first approach to the entire process: she expertly held space for difficult but necessary
conversations, deftly supported participants in navigating the necessary uncertainty of a
collaborative development process and introduced key changes with patience and empathy.

Manal is a great facilitator: meticulously prepared, ready to adapt when circumstances require it,
and dedicated to timely follow-up. Her willingness to gently challenge long-held assumptions and to
encourage participants to engage more deeply in understanding each other was also key to the
final result: a strategic plan with enthusiastic support from across the organization. Manal’s passion
for people, and her passion for enabling people and organizations to deliver on their missions, is
clear in every interaction. I would happily work with Manal again any time.

Sarah ButtonExecutive Director
Centretown Citizens Ottawa Corporation (CCOC)

Trusted by Public & Private Organizations


CCSN | RSCC
OBMH Logo
St. Michael's Unity Health Toronto Logo
Toronto Public Library Logo
Somerset West Community Health Centre Logo
uOttawa Logo
Coach.ca Logo
Government of Canada Logo
HiFi Toronto Logo
Ottawa-Carleton District School Board Logo
Community Food Centres Logo
Ottawa Community Foundation Logo
Volunteer Ottawa Logo
Centretown Citizens Ottawa Corp Logo
Ottawa Community Foundation Logo
Amazon Business Logo
Centre for Resilience Logo
Pinecrest Queensway Logo
Public Safety Canada
Community Development Framework Logo
CATSA Logo
Cornerstone Logo
Ottawa's Guiding Council for Mental Health and Addictions
Lowertown Community Centre Logo
Canadian Human RIghts Commission Logo
Britannia Woods
Shepherds of Good
Ottawa SPCA
Sandy Hill
John Howard
CHEO
Community Housing Transformation Centre
Ottawa Community Land Trust
Multifaith Housing Initiative
Gloucester Housing Corporation
Taekwondo Canada

Unlock Your Organization’s Potential

Connect with us today and discover custom strategies to elevate your organization’s impact.

Let's Talk ➝