Powered by Smartsupp

Design of Business: Why Design Thinking is the Next Competitive Advantage

Author: Roger Martin

It is hard to give a short review for this book but I’ll try.

A little on Roger Martin:

👤Named the world’s #1 management thinker by Thinkers50, a biannual ranking of the most influential global business thinkers.

👤Known as a strategy advisor and is also former Dean and Institute Director of the Martin Prosperity Institute at the Rotman School of Management at the University of Toronto in Canada 🇨🇦. He is most known for his strategic framework “Playing to Win”.

I wanted to share this:

💡In most organizational settings (even in the not for profit space where I do most of my work), it is much easier to defend analytical thinking than it is to defend innovation and creativity.

💡Most people at the top reached their station in life by studying the past in gruesome detail to chart a course for the future. They have empirical data to support the course they advocate.

💡Most of us (top or not) are not prepared to evaluate alternative points of view that proceeds not from the basis of what was, but what could be.

💡If you’re a dreamer, and you’ve had the courage to voice your vision for a brighter future, I’m sure your perspective was seen as idealistic and not a perspective to be taken by a professional in the real world.

💡Martin argues that if an organization is to bring anything new to the world, it will have to cultivate respect for the sort of logical leap that is required to create sustainable, impactful change. This can be done by building structures and processes that foster, support, a nd reward a culture of design thinking.

I recommend this book to any leader, facilitator, or change agent trying to solve some of the world’s wicked problems…I guess that’s most of us, isn’t it? 😅

I especially love the chapter on how to develop oneself as a design thinker…

 

Page Count: 208

Publishing Date: November 9, 2009



Unlock Your Organization’s Potential

Connect with us today and discover custom strategies to elevate your organization’s impact.

Let's Talk ➝